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Häagen-Dazs celebrates Mid-Autumn gifting season
In 2023, Häagen-Dazs is offering consumers stylish gifting treats as a key part of the Mid-Autumn Festival in China and other regions in Asia.
A gifting tradition
For more than 25 years, Häagen-Dazs has delivered consumers Mid-Autumn ice cream cake treats as gifts to relatives, friends, clients, and teachers, among others – similar to the gift-giving tradition around the Christmas holidays in many other parts of the world.
The Mid-Autumn Festival is celebrated on the 15th day of the eighth month in the Chinese lunar calendar (Sept. 29, this year), when the moon is at its fullest and roundest.