MINNEAPOLIS, MN — This fall, REESE’S PUFFS cereal, a brand with a legacy of being at the forefront of culture, is announcing a tasty new collaboration with the “Double-Double Queen” and all-around dual threat Angel Reese. With a name you can't ignore, REESE’S PUFFS cereal is proud to celebrate Angel’s talents in both basketball and fashion as an ode to the brand’s classic dualities like chocolate and peanut butter, and milk and cereal. In the coming weeks, the basketball all-star and fashion icon will be featured on limited-edition “Angel X REESE’S PUFFS” cereal boxes, showcasing four unique back-of-box designs. The release will be followed by an exciting collaboration later this year that continues to blend her creativity and passions for basketball and fashion.
“I’m so excited to partner with such an iconic brand. Not only does this fulfill my childhood dream of being on a cereal box, but there couldn’t be a better fit for me to join forces with than REESE’S PUFFS cereal,” said Angel Reese. “This collaboration is such an honor, and I can’t wait for fans to get their hands on the cereal box and see what’s next in this partnership.”
Angel, a forward with Chicago, is already making a name for herself in her rookie season after a record-setting collegiate career. Off the court, Angel is a trend-setting fashion icon, dropping signature collections with many household brands and sporting eye-catching pre-game looks.
“REESE’S PUFFS cereal believes that two is always better as one, and Angel is the perfect partner to demonstrate just that as she authentically owns both of her passions and inspires others to do the same,” said Brandon Tyrrell, Senior Brand Experience Manager at General Mills. “REESE’S PUFFS cereal has become synonymous with cultural relevance after partnering with some of the most influential and inspiring artists, musicians, designers – and now athletes – and fans are going to eat this one up.”
While waiting in anticipation for more from this partnership, fans can start collecting all four versions of the new Angel X REESE’S PUFFS cereal boxes at retailers nationwide for $5.69 while supplies last.
